In response to an identified need, CNHC has developed detailed Advertising Guidance for registrants. Please click here to view a copy: Advertising Guidance
The CAP Copy Advice Team provides a free advice service and will check advertising claims prior to publication – usually within 24 hours (please ensure you leave ample time between seeking advice and amending your advertising prior to publication). They can be contacted through the CAP website
Additional helpful information and advice on advertising is also available on the Advertising Standards Authority website
CNHC Guidance on the Cancer Act 1939:
CNHC has also produced guidance about advertising in relation to the Cancer Act 1939 and we recommend that all CNHC registered practitioners read this. Please click here to view a copy: CNHC Guidance - Cancer Act 1939
Clear Sexual Boundaries:
Other relevant sources of guidance on the responsibilities of all healthcare practitioners include the Council for Healthcare Regulatory Excellence (now the Professional Standards Authority). Please click here to see an example: Clear Sexual Boundaries
HMRC Support and Guidance:
Links to webinars, e-learning, emails and videos:
- HMRC Business help and education emails: Sign up to HMRC’s free email service
- HMRC Learning Support for self-employed practitioners.
- HMRC Support for Company Directors for practitioners running limited companies and / or employing staff.
- Tax for Health Professionals for all health care professionals who are running their own businesses
- Self-employed Business Expenses
- Simplified expenses for the self-employed
- HMRC YouTube Channel
There is much debate about the evidence-base for complementary therapies and the challenges of gathering that evidence. However, there are some fairly simple evaluation tools you can use to demonstrate the impact of your work:
The MYMOP evaluation tool
The Measure Yourself Medical Outcome Profile, or MYMOP as it is commonly known, is an evaluation tool developed by Dr Charlotte Paterson and is widely used by healthcare practitioners including complementary therapists. It takes the form of a simple questionnaire completed by the patient or client and is used to measure changes in their experience of a number of symptoms and activities which they identify at the beginning of a series of treatments. Symptoms can be physical, emotional or social.
It is a useful way to gather data about treatment outcomes and we strongly encourage practitioners to use MYMOP where possible to continue to build the evidence base for complementary therapies.
The MYCAW evaluation tool
The MYCAW (Measure Yourself Concerns and Wellbeing) tool is a simple questionnaire for clients and patients to complete and has been designed to evaluate complementary therapies in cancer support care. It may be useful in other settings as well.
MYCAW has been developed by a multi-disciplinary research group to provide a questionnaire that captures the client’s experiences of any changes to their ‘concerns or problems’, rather than ‘symptoms’.
The Research Council for Complementary Medicine (RCCM) advances public education through the promotion of research into complementary medicine.